@inproceedings{kdd15-vattikonda:adrelevance,
    author    = "Bhanu Vattikonda and Santhosh Kodipaka and Hongyan Zhou and Vacha Dave and Saikat Guha and Alex C. Scoeren",
    title     = "{Interpreting Advertiser Intent in Sponsored Search}",
    booktitle = "{Proceedings of the 21st ACM Conference on Knowledge Discovery and Data Mining (KDD)}",
    year      = "2015",
    month     = "Aug",
    address   = "Sydney, Australia",
}