saikat guha
About Me
I am a researcher in the Mobility, Networks, and Systems area and the Security and Privacy area at Microsoft Research India.
My current research interests lie in systems approaches to online privacy, and better ads. I am particularly interested in safeguarding user privacy in a way that does not disrupt the emerging business models behind cloud computing, online social networks, and mobile ecosystems.
Recent Publications
- J. DeBlasio, S. Guha, G. M. Voelker and A. C. Snoeren. “
Exploring the Dynamics of Search Advertiser,” In Proceedings of the ACM Internet Measurement Conference 2017 (IMC), London, UK, Nov 2017. 
- B. Vattikonda, V. Dave, S. Guha and A. C. Scoeren. “ Empirical Analysis of Search Advertising Strategies,” In Proceedings of the 2015 Internet Measurement Conference (IMC), Tokyo, Japan, Oct 2015.
- B. Vattikonda, S. Kodipaka, H. Zhou, V. Dave, S. Guha and A. C. Scoeren. “ Interpreting Advertiser Intent in Sponsored Search,” In Proceedings of the 21st ACM Conference on Knowledge Discovery and Data Mining (KDD), Sydney, Australia, Aug 2015.
